Category: Videos
GDPR compliance: what the latest European sanctions and decisions reveal
A roundup of GDPR news from the last three months: CNIL sanctions, data security, platform liability, targeted advertising, and governance. Key takeaways for marketing and tech teams.
Read moreWhen Intermarché's unloved wolf performs on a global scale
Intermarché's Christmas advert transforms its misunderstood wolf into a global phenomenon. A 100% French-made animated film, driven by emotional storytelling, meticulous design, and music by Claude François, demonstrates that a powerful idea can take the lead internationally.
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How to build customer loyalty through data quality
Effective data quality management is essential for building strong and lasting customer relationships. By investing in data quality, businesses can better anticipate their customers' needs and offer them personalized and engaging experiences.
Read moreSmartbot and CDP: a winning combination for improving customer knowledge
Discover a practical example of coupling a CDP with a SmartBot to improve customer knowledge.
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How to identify and target the best B2C prospects
Alban Peltier, CEO and co-founder of AntVoice, explains how to better generate leads in B2C and how to optimize this value chain that leads to the transformation of a prospect into a customer.
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Deliverability: Expert advice to avoid ending up in spam folders
When Shubham SHARMA, a Youtuber, wonders why he has emails arriving in spam, he asks the question to a deliverability specialist: namely Jonathan LORIAUX.
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Homomorphic encryption: a revolution?
Damien Stehlé, a professor at the ENS in Lyon, explains how homomorphic encryption is a revolution in computer science…
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GDPR: the obligations set by the regulation
In this video, Heloïse de Castelnau, a lawyer at the court, explains the main aspects of the GDPR and the obligations it sets for any company, regardless of its size.
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Save the date: Paris e-marketing show 2019
The next trade show for digital marketing and customer relationship professionals is about to begin.
It will be held on April 9, 10 and 11, 2019 at Paris Porte de Versailles.
Artificial Intelligence and Data: Towards a society under control?
In this report from Swiss Radio and Television, discover all aspects of artificial intelligence. Is it really our best friend?
Read moreDiscover how to take care of your data at BIG DATA PARIS
The Big Data Paris Congress is held annually at the Palais des Congrès in Paris. Relive the highlights of the last event and mark your calendars for the next edition.
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Everything you need to know about dropshipping
The principle of dropshipping in a few videos: advantages and disadvantages, how to get started, the risks, etc…
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