Strategies Archives • Martech Cloud

Churn: Understanding and controlling customer attrition in Martech

Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.

What is the Levenshtein distance and how can it help in analyzing your data?

Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.

When Intermarché's unloved wolf performs on a global scale

Intermarché's Christmas advert transforms its misunderstood wolf into a global phenomenon. A 100% French-made animated film, driven by emotional storytelling, meticulous design, and music by Claude François, demonstrates that a powerful idea can take the lead internationally.

How Cartier masters the art of holiday desire

Each year, certain brands manage to create such a powerful imagery that their communication goes far beyond simply showcasing the product. They establish an atmosphere, a universe, an emotion.

Redefining the marketing mix in the age of martech: myth or metamorphosis?

The marketing mix concept, based on the famous 4Ps (Product, Price, Place, Promotion), structured companies' marketing strategies for decades. But in a martech world disrupted by data, automation, AI, and customer experience, does this historical model still have a place?

Aviate, Navigate, Communicate: key lessons from aviation…

Aviation has always been a passion of mine, and I have often found fascinating and universal lessons within this world. Far from being limited to cockpits and airports, the principles of aviation, forged in a context of high risk, offer a source of inspiration for navigating with method and resilience in both professional and everyday life.

The 50 Essential Scores to Boost Your Marketing Strategies

This article presents 50 key performance indicators (KPIs) to help you assess and anticipate customer behavior. Discover or rediscover this powerful tool to optimize your marketing strategies.

20 Marketing Brochure Ideas to Maximize Your Impact

In the world of marketing, brochures are much more than just informational materials: they are powerful tools for capturing attention, generating leads, and strengthening a brand's credibility.

Marketing and AI: what 2025 holds for brands and consumers

The year 2025 promises to be a year of significant transformation for marketing. A review of these trends reveals how technological innovation and evolving consumer expectations are redefining the rules of the game.

Customer Lifetime Value (CLTV): an essential and adaptable indicator

Customer Lifetime Value (CLTV) is much more than just a KPI. It represents the total financial value a customer generates for a company over the course of their relationship. In a world where marketing decisions increasingly rely on precise data, CLTV is emerging as a key indicator for optimizing loyalty and acquisition strategies.

Monitoring BOLOs in marketing: anticipating threats before they strike

Discover how to apply the BOLO (Be On the Lookout) method to stay proactive and avoid surprises. Learn to monitor trends, identify weak signals, and act before your competitors…

End of unlimited data storage: marketing strategies must adapt after the CJEU ruling

On October 4th, the European Court of Justice (ECJ) issued a ruling regarding the future of social media platforms. From now on, social networks, such as Facebook, will no longer be able to store their users' personal data without limit…