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Beautiful typography on your websites

Beautiful typography on your websites

 

Do you want to use a font that is not on the safe-list?
You don't want to convert all your texts into images or Flash?

Then consider using a font embedding technique such as Cufon.

Your style sheets will finally be able to be enhanced and...Arial, Helvetica, Sans-Serif All that will remain is a requirement for compatibility…

The principle is simple:

  1. Convert your font with Cufon (*)
  2. Download the converted font and the JavaScript code
  3. Implement everything in your HTML+CSS source code

The advantages of this technique are numerous:

  • SEO: good text consideration
  • Compatibility: No plugin required and works with common browsers (with JavaScript enabled)
  • Flexibility: works with text generated by a CMS

Some drawbacks:

  • JavaScript is required: a replacement font will be provided.
  • Loading time: the size of the converted font increases rapidly, especially if you want to use bold, italic, etc. variants.
  • Not really suitable for paragraph texts

(*) However, be sure to check that the font creator authorizes you to use this conversion technique.

 

About the Author

Martech.Cloud

Martech.Cloud is a blog that covers current topics in martech, cloud computing, big data, relationship marketing, e-commerce, CRM, and behavioral analytics. The site features numerous articles illustrated with infographics, videos, studies, and surveys. Follow us on Twitter @MartechCloud.

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