MarTech Archives • Martech Cloud

Smishing: Why your customers no longer trust SMS

Smishing exploits SMS marketing techniques to steal data and login credentials. Discover its risks and best practices to protect your customers and your brand.

Email builders and artificial intelligence: from drag-and-drop editor to industrial campaign production platform

Email builders are evolving with AI: modular creation, personalization, collaboration and quality control are reinventing the production of large-scale marketing campaigns.

Arthur Mensch before the members of parliament: what the Mistral AI hearing reveals about European digital sovereignty

The hearing of Arthur Mensch, co-founder and CEO of Mistral AI, before French members of parliament on May 12, 2026, goes far beyond the scope of an institutional exchange on artificial intelligence. It marks an important political moment: one where AI is no longer approached solely as a technological innovation.

Markdown: Why is this format becoming essential in the age of artificial intelligence?

Discover why the Markdown format is becoming essential in the world of AI, documentation and digital content thanks to its simplicity, readability and interoperability.

Claude AI: Is Anthropic preparing for agentic marketing?

Claude AI accelerates agentic marketing: content, workflows, CRM and analytics are now orchestrated around AI agents capable of helping teams produce, personalize and optimize their campaigns.

Oracle’s mass layoffs: a glimpse into the future of marketing?

Oracle is laying off staff en masse to fund AI. This is a strong signal of a shift in marketing towards automated systems, where humans guide rather than execute.

MacBook Neo: Can it really change the way you work?

An affordable laptop that is shaking things up, combining embedded AI, productivity and new standards for marketing teams.

Churn: Understanding and controlling customer attrition in Martech

Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.

OpenAI shuts down Sora: a bombshell in the video AI world

The end of Sora: an unexpected halt that reveals the economic limits of generative video and questions the future of a market that is still unstable but strategic.

The digital vault: a discreet but strategic pillar of the martech stack

Discover digital vaults to secure your passwords, optimize SaaS access management and strengthen the security of your martech stack.

What is the Levenshtein distance and how can it help in analyzing your data?

Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.

Cloudflare on the Martech side: the infrastructure that is redefining measurement, security, and AI at the edge

Cloudflare is establishing itself as a key Martech infrastructure by improving performance, security, data quality and paving the way for AI and governance at the edge.