MarTech Archives • Martech Cloud

Claude AI: Is Anthropic preparing for agentic marketing?

Claude AI accelerates agentic marketing: content, workflows, CRM and analytics are now orchestrated around AI agents capable of helping teams produce, personalize and optimize their campaigns.

Oracle’s mass layoffs: a glimpse into the future of marketing?

Oracle is laying off staff en masse to fund AI. This is a strong signal of a shift in marketing towards automated systems, where humans guide rather than execute.

MacBook Neo: Can it really change the way you work?

An affordable laptop that is shaking things up, combining embedded AI, productivity and new standards for marketing teams.

Churn: Understanding and controlling customer attrition in Martech

Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.

OpenAI shuts down Sora: a bombshell in the video AI world

The end of Sora: an unexpected halt that reveals the economic limits of generative video and questions the future of a market that is still unstable but strategic.

The digital vault: a discreet but strategic pillar of the martech stack

Discover digital vaults to secure your passwords, optimize SaaS access management and strengthen the security of your martech stack.

What is the Levenshtein distance and how can it help in analyzing your data?

Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.

Cloudflare on the Martech side: the infrastructure that is redefining measurement, security, and AI at the edge

Cloudflare is establishing itself as a key Martech infrastructure by improving performance, security, data quality and paving the way for AI and governance at the edge.

GDPR compliance: what the latest European sanctions and decisions reveal

A roundup of GDPR news from the last three months: CNIL sanctions, data security, platform liability, targeted advertising, and governance. Key takeaways for marketing and tech teams.

European Agenda 2026: Key events in martech, e-commerce and artificial intelligence

Overview of European martech, e-commerce, CRM, data and AI events to follow in Q1 and Q2 2026. A guide to start the year off right, structure your technology monitoring and guide your marketing and digital decisions.

Siri powered by Gemini: what the Apple and Google agreement really reveals

Apple has officially announced a strategic partnership with Google to integrate Gemini into the heart of Siri. Behind this brief announcement lie major implications for Apple Intelligence, the AI market, and the balance of power among its players.

Is taking advantage of a sales period to reactivate inactive customers really a good idea?

Re-engaging inactive contacts during a sales period may seem tempting, but it exposes you to significant risks in terms of deliverability and performance. A dedicated and gradual strategy remains the best approach.