Marketing Archives • Martech Cloud

Why is no one answering the phone anymore?

Why are we answering the phone less and less? Telemarketing, new habits, loss of trust and AI are transforming our relationship with phone calls.

Smishing: Why your customers no longer trust SMS

Smishing exploits SMS marketing techniques to steal data and login credentials. Discover its risks and best practices to protect your customers and your brand.

Email builders and artificial intelligence: from drag-and-drop editor to industrial campaign production platform

Email builders are evolving with AI: modular creation, personalization, collaboration and quality control are reinventing the production of large-scale marketing campaigns.

Claude AI: Is Anthropic preparing for agentic marketing?

Claude AI accelerates agentic marketing: content, workflows, CRM and analytics are now orchestrated around AI agents capable of helping teams produce, personalize and optimize their campaigns.

25 Essential SEO Tools to Boost Your Visibility — 2026 Edition

Discover the 25 most effective SEO tools in 2026 to audit your site, optimize your content and boost your visibility on Google.

MacBook Neo: Can it really change the way you work?

An affordable laptop that is shaking things up, combining embedded AI, productivity and new standards for marketing teams.

Is taking advantage of a sales period to reactivate inactive customers really a good idea?

Re-engaging inactive contacts during a sales period may seem tempting, but it exposes you to significant risks in terms of deliverability and performance. A dedicated and gradual strategy remains the best approach.

When Intermarché's unloved wolf performs on a global scale

Intermarché's Christmas advert transforms its misunderstood wolf into a global phenomenon. A 100% French-made animated film, driven by emotional storytelling, meticulous design, and music by Claude François, demonstrates that a powerful idea can take the lead internationally.

Email marketing plan: building and protecting your sender reputation

Email marketing warm-up: protect your sender reputation and reach the inbox sustainably.

Redefining the marketing mix in the age of martech: myth or metamorphosis?

The marketing mix concept, based on the famous 4Ps (Product, Price, Place, Promotion), structured companies' marketing strategies for decades. But in a martech world disrupted by data, automation, AI, and customer experience, does this historical model still have a place?

Aviate, Navigate, Communicate: key lessons from aviation…

Aviation has always been a passion of mine, and I have often found fascinating and universal lessons within this world. Far from being limited to cockpits and airports, the principles of aviation, forged in a context of high risk, offer a source of inspiration for navigating with method and resilience in both professional and everyday life.

The 50 Essential Scores to Boost Your Marketing Strategies

This article presents 50 key performance indicators (KPIs) to help you assess and anticipate customer behavior. Discover or rediscover this powerful tool to optimize your marketing strategies.