Marketing Archives • Martech Cloud

25 Essential SEO Tools to Boost Your Visibility — 2026 Edition

Discover the 25 most effective SEO tools in 2026 to audit your site, optimize your content and boost your visibility on Google.

MacBook Neo: Can it really change the way you work?

An affordable laptop that is shaking things up, combining embedded AI, productivity and new standards for marketing teams.

Is taking advantage of a sales period to reactivate inactive customers really a good idea?

Re-engaging inactive contacts during a sales period may seem tempting, but it exposes you to significant risks in terms of deliverability and performance. A dedicated and gradual strategy remains the best approach.

When Intermarché's unloved wolf performs on a global scale

Intermarché's Christmas advert transforms its misunderstood wolf into a global phenomenon. A 100% French-made animated film, driven by emotional storytelling, meticulous design, and music by Claude François, demonstrates that a powerful idea can take the lead internationally.

Email marketing plan: building and protecting your sender reputation

Email marketing warm-up: protect your sender reputation and reach the inbox sustainably.

Redefining the marketing mix in the age of martech: myth or metamorphosis?

The marketing mix concept, based on the famous 4Ps (Product, Price, Place, Promotion), structured companies' marketing strategies for decades. But in a martech world disrupted by data, automation, AI, and customer experience, does this historical model still have a place?

Aviate, Navigate, Communicate: key lessons from aviation…

Aviation has always been a passion of mine, and I have often found fascinating and universal lessons within this world. Far from being limited to cockpits and airports, the principles of aviation, forged in a context of high risk, offer a source of inspiration for navigating with method and resilience in both professional and everyday life.

The 50 Essential Scores to Boost Your Marketing Strategies

This article presents 50 key performance indicators (KPIs) to help you assess and anticipate customer behavior. Discover or rediscover this powerful tool to optimize your marketing strategies.

20 Marketing Brochure Ideas to Maximize Your Impact

In the world of marketing, brochures are much more than just informational materials: they are powerful tools for capturing attention, generating leads, and strengthening a brand's credibility.

Marketing and AI: what 2025 holds for brands and consumers

The year 2025 promises to be a year of significant transformation for marketing. A review of these trends reveals how technological innovation and evolving consumer expectations are redefining the rules of the game.

Customer Lifetime Value (CLTV): an essential and adaptable indicator

Customer Lifetime Value (CLTV) is much more than just a KPI. It represents the total financial value a customer generates for a company over the course of their relationship. In a world where marketing decisions increasingly rely on precise data, CLTV is emerging as a key indicator for optimizing loyalty and acquisition strategies.

How to Use ChatGPT for Marketing: 50 Prompts to Try Now

Discover the 50 best ChatGPT prompts to revolutionize your marketing
A selection of the most useful prompts, divided into categories, to help you harness the full potential of ChatGPT (and similar AIs) in your marketing activities.