Category: Highlights
Churn: Understanding and controlling customer attrition in Martech
Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.
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OpenAI shuts down Sora: a bombshell in the video AI world
The end of Sora: an unexpected halt that reveals the economic limits of generative video and questions the future of a market that is still unstable but strategic.
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The digital vault: a discreet but strategic pillar of the martech stack
Discover digital vaults to secure your passwords, optimize SaaS access management and strengthen the security of your martech stack.
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What is the Levenshtein distance and how can it help in analyzing your data?
Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.
Read moreCloudflare on the Martech side: the infrastructure that is redefining measurement, security, and AI at the edge
Cloudflare is establishing itself as a key Martech infrastructure by improving performance, security, data quality and paving the way for AI and governance at the edge.
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Siri powered by Gemini: what the Apple and Google agreement really reveals
Apple has officially announced a strategic partnership with Google to integrate Gemini into the heart of Siri. Behind this brief announcement lie major implications for Apple Intelligence, the AI market, and the balance of power among its players.
Read moreHow Cartier masters the art of holiday desire
Each year, certain brands manage to create such a powerful imagery that their communication goes far beyond simply showcasing the product. They establish an atmosphere, a universe, an emotion.
Read moreAWS down, the martech world at a standstill: should we rethink our dependence?
On October 20, 2025, AWS experienced a major disruption to its services, affecting a host of critical brands, applications, and infrastructure.
Read moreForecasting and prediction: two faces of marketing intelligence
Forecasting and prediction share a common ambition — anticipating the future — but are based on distinct foundations, different tools and complementary goals…
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Gemini: Free service that comes at a high price for your privacy
The free version of Google Gemini is appealing because of its power, but in return, your data is collected on a massive scale. Discover the implications for your usage and your privacy.
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The must-attend events of the 2025 academic year in marketing, e-commerce and AI
Attending these events is not just about filling a professional calendar: it's a real strategic opportunity. First and foremost, they allow you to stay informed and take the pulse of the latest trends in artificial intelligence, CRM, and digital marketing.
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Assessing the agnosticity of your martech stack: the maturity matrix
Evaluate the agnosticity of your martech stack using a 5-level maturity matrix; limit vendor lock-in and gain flexibility.
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