Featured Archives • Martech Cloud

After the race to training, the battle of inference

After the race to train models, inference becomes the new challenge for AI: costs, memory, performance, agents and MarTech impacts.

Is marketing innovation stalled?

Is marketing innovation stalled? AI, automation and a results-oriented culture are transforming creativity and sometimes promoting uniformity.

Shopify, PrestaShop, Magento… which e-commerce platform should you choose in 2026?

Shopify, PrestaShop, Magento… a 2026 overview of e-commerce platforms, their models, costs, architectures and criteria for making the right choice.

GEO finds everything, except maybe your brand

Your next customer may never visit your site. In the age of AI search, brands must learn to appeal to generative search engines as much as to consumers. But beware: geo-optimization won't save bad brands.

Artificial intelligence and the economy: why we need to prepare now

Artificial intelligence is revolutionizing the economy, work, and productivity. Businesses and institutions must anticipate the economic transformations to come now.

Smishing: Why your customers no longer trust SMS

Smishing exploits SMS marketing techniques to steal data and login credentials. Discover its risks and best practices to protect your customers and your brand.

Email builders and artificial intelligence: from drag-and-drop editor to industrial campaign production platform

Email builders are evolving with AI: modular creation, personalization, collaboration and quality control are reinventing the production of large-scale marketing campaigns.

Markdown: Why is this format becoming essential in the age of artificial intelligence?

Discover why the Markdown format is becoming essential in the world of AI, documentation and digital content thanks to its simplicity, readability and interoperability.

Churn: Understanding and controlling customer attrition in Martech

Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.

OpenAI shuts down Sora: a bombshell in the video AI world

The end of Sora: an unexpected halt that reveals the economic limits of generative video and questions the future of a market that is still unstable but strategic.

The digital vault: a discreet but strategic pillar of the martech stack

Discover digital vaults to secure your passwords, optimize SaaS access management and strengthen the security of your martech stack.

What is the Levenshtein distance and how can it help in analyzing your data?

Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.