martech

What is martech ?

Literally, it's a contraction of " Marketing technologies", the term is modeled on the term "Fintech" (for "financial technology") which is commonly used in the world of finance.

The term "martech" most often encompasses service companies and software publishers that offer services in the field of marketing.
Among the publishers of solutions In martech, we find:

• DMP (Data Management Platform) vendors
• marketing automation publishers
• marketing CRM solutions
• ...

Some "Adtech" solutions, short for "advertising technologies," are sometimes also associated with martech.

Find here a martech overview which shows the importance (and growth) of this environment.