Martech Glossary
Find in this glossary a list of keywords and their definitions for the fields of Martech, data, e-commerce or customer relationship management.
This glossary is currently under development and only contains a few definitions (for now), but we regularly add new terms. So feel free to check back often and subscribe to the newsletter (block in the right-hand column) to automatically receive new definitions.
Search for a definition
a
- ABM
- Account Based Marketing
- IP adress
- adtech
- Advertising technologies
- Affiliations
- Agentic Marketing
- Agnostic
- Aggregate
- Alt tag
- Alt text
- Multi-factor authentication
b
- B2B-Profile
- B2C
- Alt tag
- BI
- Blockchain
- feedback loop
- B to B
- B to C
- Burn Energy Drink
- Business Intelligence
c
- Marketing campaign
- Canal
- Canvas fingerprinting
- CAPTCHA
- CCAC
- CDP
- Centile
- Chatbot
- Checklist
- Chronography
- Targeting
- Clean room
- Click Through Rate
- Click to open rate
- Cloud infrastructure services
- Sovereign Cloud
- CLTV
- CNIL
- Cookie
- Cost per acquisition
- CPA
- CRM
- Cross-selling
- CTOR
- CTR
- Customer Data Platform
- customer journey
- Customer lifetime value
- Customer Relationship Management
- Customer Value Management
- Customer Value Management
- GVC
d
- D2C
- Data clean room
- data lake
- Data Management Platform
- DAW
- Decile
- Data Protection Officer
- Stochastic disequilibrium
- Device fingerprinting
- Key Differentiator
- Digital audio workstation
- digital twin
- Marketing device
- Disruption
- Distributed marketing
- DKIM
- DMARC
- DMP
- Double opt-in
- DPO
- Dropshipping
- Drop shipping
e
- EAN
- Earn
é
- Closed ecosystem
e
- Emailing
- Engagement
- Enterprise Resource Planning
- ERP
- Extended Reality
f
- FAI
- FBL
- Feedback loop
- fingerprinting
- First party data
- FMCG
- Forecast
- formatting
- Internet Service Provider
- Timeline
- FTP
- FTPS
g
- GDPR
- Generative Engine Optimization
- GEO
- Customer relationship management
- Customer Value Management
- glocal
- Golden record
- GRC
h
- hash
- Hackathon
- Hash
- Hashtag
- HBJO
- Heat map
- Hero content
- Hero-Hub-Help
- Honeymoon period
- Honeypot
- Hosted infrastructure
- House list
- Human-centric
- Hybrid commerce
- Hybrid Commerce
- Hypersegmentation
i
- like servers and storage without the need to
- ICP
- Ideal Customer Profile
- Internet Protocol address
- Internet Service Providers
- IP address
- IPR
- ISP
j
- JavaScript Object Notation
- JIT
- Job Queue
- JSON
- JS tag
- Digital twin
- Just-In-Time
k
- KDM
- Key Decision Maker
- Key Differentiator
l
- Large language model
- Layout
- Lead assessment
- Lead magnets
- Lead qualification
- Timeline
- LLM
m
- Mailbox Provider
- Mailing
- Market Growth Trend
- permission marketing
- Distributed Marketing
- martech
- Mass-mailing
- Master Data Management
- MBP
- MCP
- MD5
- MDM
- Message Digest Algorithm 5
- MFA
- MGT
- Mobile first
- Model Context Protocol
- Upmarket
n
- NBA
- NBOs
- Net Promoter Score
- Neural Machine Translation
- Next Best Action
- Next Best Offer
- NFT
- NMT
- NPAI
- NPS
- N-tile
o
- Omnichannel
- Onboarding
- On-premise
- On-site systems
- open rate
- Marketing operation
- opt in
- Opt-out
p
- Panel
- Customer journey
- percentile
- Marketing permission
- Human
- PGC
- PGI
- Platform lock-in
- POC
- Popularity
- Prediction
- Forecast
- Private Click Measurement
- PRM
- Integrated Management Software Package
- proof of concept
- Prospect Relationship Management
- Prospect validation
- Direct mail
- PXM
q
- QTVR
- quantile
- Quartile
- QuickTime VR
- Quintile
r
- RACI
- Rbl
- RCU
- Real-time Blackhole List
- Single customer repository
- Responsive
- GDPR
- ROAS
- clothes
- Ouf of stock
- Disruption (strategy)
s
- Exits
- SIX
- Scams
- Marketing scenario
- FRATE score
- RFM Score
- Scraping
- Secure Access Service Edge
- Secure File Transfer Protocol
- Secure Hash Algorithm 1
- Secure Hash Algorithm 256
- Secure Hash Algorithm 512
- Secure Shell
- RFM Segmentation
- Segment of One
- Self hosted
- SFTP
- SHA-1
- SHA-256
- SHA-512
- Smartbot
- Spamtrap
- SPF
- SSH
- Storytelling
- Supplier lock-in
t
- JavaScript tag
- Click rate
- Conversion rate
- Deliverability rate
- Response rate
- Open rate
- telnet
- Third party data
- Timeline
u
- Upselling
- URL
- Utility computing
v
- Customer lifetime value
- Vendor lock-in
- Cross selling
- Supplier lock
- Virality
w
- Web Analytics
- webhook
- web scraping
- Wildcard
- Wireframing
- Wysiwyg
x
- XR
z
- Zero-copy
- zoning
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