MarTech Glossary: Definitions of digital marketing, data, and AI
Welcome to the glossary of digital marketing and MarTech . Find definitions of essential terms, acronyms and concepts to understand the technologies that are transforming marketing and customer relations.
From CRM, CDP, marketing automation and data marketing to artificial intelligence, SEO, GEO, e-commerce and customer experience , this glossary helps you easily decipher the vocabulary of digital marketing.
Search for a term or browse the glossary from A to Z to better understand the concepts, technologies, and trends that shape today's marketing.
Search for a definition
a
- ABM
- Account Based Marketing
- IP adress
- adtech
- Advertising technologies
- AEO
- Affiliations
- Agentic Marketing
- Agnostic
- Aggregate
- AIO
- AI Search Optimization
- AISO
- Alt tag
- Alt text
- Answer Engine Optimization
- Multi-factor authentication
b
- B2B
- B2C
- Alt tag
- TAPE
- BI
- Blockchain
- feedback loop
- B to B
- B to C
- Burn Energy Drink
- Business Intelligence
c
- CAC
- camelcase
- Marketing campaign
- Canal
- Canvas fingerprinting
- CAPTCHA
- CCAC
- CDP
- Centile
- Chatbot
- Checklist
- Chronography
- Targeting
- Clean room
- Click Through Rate
- Click to open rate
- Cloud infrastructure services
- Sovereign Cloud
- CLTV
- CLV
- CNIL
- Cookie
- Cost per acquisition
- CPA
- CRM
- Cross-selling
- CTOR
- CTR
- Customer Acquisition Cost
- Customer Data Platform
- customer journey
- Customer lifetime value
- Customer Relationship Management
- Customer Value Management
- GVC
d
- D2C
- Data clean room
- data lake
- Data Management Platform
- DAW
- DDoS
- Decile
- Data Protection Officer
- Stochastic disequilibrium
- Device fingerprinting
- Key Differentiator
- Digital audio workstation
- digital twin
- Marketing device
- Disruption
- Distributed Denial of Service
- Distributed marketing
- DKIM
- DMARC
- DMP
- Double opt-in
- DPO
- Dropshipping
- Drop shipping
e
- EAN
- Earn
- Closed ecosystem
- Emailing
- Engagement
- Enterprise Resource Planning
- ERP
- Extended Reality
f
- FAI
- False positive
- FBL
- Feedback loop
- fingerprinting
- First party data
- FMCG
- Forecast
- formatting
- Internet Service Provider
- Timeline
- FTP
- FTPS
g
- GAIO
- GDPR
- Generative Engine Optimization
- GEO
- Customer relationship management
- Customer Value Management
- glocal
- Golden record
- GRC
- GSO
h
- hash
- Hackathon
- Hash
- Hashtag
- HBJO
- Heat map
- Hero content
- Hero-Hub-Help
- Honeymoon period
- Honeypot
- Hosted infrastructure
- House list
- Human-centric
- Hybrid commerce
- Hypersegmentation
i
- like servers and storage without the need to
- ICP
- Ideal Customer Profile
- Internet Protocol address
- Internet Service Providers
- IP address
- IPR
- ISP
j
- JavaScript Object Notation
- JIT
- Job Queue
- JSON
- JS tag
- Digital twin
- Just-In-Time
k
- KDM
- Kebab case
- Key Decision Maker
- Key Differentiator
l
- Large language model
- Large Language Model Optimization
- Layout
- Lead assessment
- Lead magnets
- Lead qualification
- Timeline
- LLM
- LLMO
m
- Mailbox Provider
- Mailing
- Market Growth Trend
- permission marketing
- Distributed Marketing
- martech
- Mass-mailing
- Master Data Management
- MBP
- MCP
- MD5
- MDM
- Message Digest Algorithm 5
- MFA
- MGT
- Mitigation
- Mobile first
- Model Context Protocol
- Upmarket
n
- NBA
- NBOs
- Net Promoter Score
- Neural Machine Translation
- Next Best Action
- Next Best Offer
- NFT
- NMT
- NPAI
- NPS
- N-tile
o
- Omnichannel
- Onboarding
- On-premise
- On-site systems
- open rate
- Marketing operation
- opt in
- Opt-out
p
- Panel
- Customer journey
- PascalCase
- percentile
- Marketing permission
- Human
- PGC
- PGI
- Platform lock-in
- POC
- Popularity
- Prediction
- Forecast
- Private Click Measurement
- PRM
- Integrated Management Software Package
- proof of concept
- Prospect Relationship Management
- Prospect validation
- prototype
- Direct mail
- PXM
q
- QTVR
- quantile
- Quartile
- QuickTime VR
- Quintile
r
- RACI
- Rbl
- RCU
- Real-time Blackhole List
- AI referencing
- Single customer repository
- Responsive
- GDPR
- ROAS
- clothes
- Ouf of stock
- Disruption (strategy)
s
- Exits
- SIX
- Scams
- Marketing scenario
- FRATE score
- RFM Score
- Standard score
- Scraping
- Secure Access Service Edge
- Secure File Transfer Protocol
- Secure Hash Algorithm 1
- Secure Hash Algorithm 256
- Secure Hash Algorithm 512
- Secure Shell
- RFM Segmentation
- Segment of One
- Self hosted
- SEO AI
- SFTP
- SHA-1
- SHA-256
- SHA-512
- Smartbot
- Snake_case
- Spamtrap
- SPF
- SSH
- Storytelling
- Subversion
- Supplier lock-in
- SVN (Subversion)
t
- JavaScript tag
- Click rate
- Conversion rate
- Deliverability rate
- Response rate
- Open rate
- telnet
- Trendy
- Testator
- Third party data
- throttling
- Timeline
- Trends
- Trialist
u
- Upselling
- URL
- Utility computing
v
- Customer lifetime value
- VDI
- Vendor lock-in
- Cross selling
- Supplier lock
- Virality
- Virtual Desktop Infrastructure
- AI visibility
w
- Web Analytics
- webhook
- web scraping
- Wildcard
- Wireframing
- Wysiwyg
x
- XR
z
- Zero-copy
- zoning
- Z score
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