Mailing

The word "mailing" is an English word that means "sending".
In marketing, it refers to sending mail by post. It is also called direct mail.
The principle of a mailing It involves sending messages en masse by mail, which is why we also talk about mass-mailing.

The e-mailing as for it refers to a mailing that is sent electronically (that is to say by email).

In direct marketing, the term "mailing" is more commonly used to describe sending promotional or prospecting messages. The goal is to address the target audience (prospects or customers) directly and in a personalized way.

Beyond email marketing and direct mail, marketing automation platforms generally allow you to communicate with your contacts through various channels. They therefore perfectly meet the needs of marketing teams who want to send "the right message, at the right time, and via the right channel."