CDP
What is a Customer Data Platform (CDP)?
The first definition of CDP was introduced in 2013 by David Raab, the founder of the CDP Institute.
He gives the following definition:
"A marketer-controlled system that builds a multi-source customer database and exposes it to external execution systems. "
David Raab
A Customer Data Platform (CDP) is therefore a marketing-dedicated platform that centralizes customer data from various sources and enables this data to be activated in external systems…
David Raab later expanded on this definition (in 2019), specifying the main issues surrounding these solutions:
- Collect data
- Normalize the data
- Enriching raw data
- Create a Single Customer View, a 360° customer view
- Targeting, segmenting, creating profiles and audiences
- Analyze and create reports
See also
To learn more, see our full article: The real stakes of a CDP
Synonyms:
Customer Data Platform
