adtech

What theadtech ?

Adtech (which is also written as two words) Ad tecth) comes from the contraction of the words "Advertising" and "Technologies".
The term adtech most often encompasses companies operating in the field of advertising and more specifically start-ups and publishers of advertising solutions.
It is also associated with agencies (media and advertising), DSP publishers, retargeting solutions, etc.

The Adtech family is often linked to the broader family of martech