Rediscover the consumer
On the occasion of its upcoming "National Study Day", ADETEM (the national association of marketing professionals) invites you to embark on a "rediscovery of the consumer" on February 4, 2020.
What is the program?
As you've probably guessed, during this day, the guests will try to answer marketers' questions:
- How can we maintain an informed understanding of a multifaceted and changing individual?
- What are the benefits of having a more holistic view of the consumer?
- How can we make information more understandable?
- How can we be more predictive about tomorrow's consumer in order to better anticipate their behavior?
Who are the guests?
Numerous guests and speakers will attempt to answer these questions.
Among them :
- Joaquim BRETCHA BOIX – President of ESOMAR
- Christian LANGEVIN – QWAM General Manager
- Ingemar SVENSSON – Senior advisor COMINTELLI
- Estefania YAGÜEZ – Director Consumer L’Oréal Spain
- Ilhem MEGHALSI – FDJ Media and Advertising Decision-Making Performance Manager
- Cyrille PERTUISOT – Marketing Director BIP&GO
- ...
That's not all! Discover the full program
What is the program for the day?
« The JNE 2020 aims to highlight experiences of collaborations/studies to support companies in conducting more adaptive marketing, closer to the lives of the diverse consumer.«
https://www.adetem.org/
Who are the partners of the event?
On site, meet the partners of the study day including Brandwatch, Eloquant, Laposte…
This year also marks the arrival of a new partner, Scale, the first French publisher to be awarded the "Real" label CDP by David Raab and the CDP Institute for its marketing platform. If you are attending JNE, don't miss their presence; they will be at the event to answer questions and show you how to have a more "holistic" view of the consumer.
Practical information
4rd February 2020
9 a.m. to 17 p.m.
Reception from 8:30 p.m.
Village LaPoste – 9 rue du Colonel Pierre Avia 75015 Paris
