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The must-attend events of the 2025 academic year in marketing, e-commerce and AI

The must-attend events of the 2025 academic year in marketing, e-commerce and AI

Reading time: 5 min.

The fall of 2025 promises to be a busy one for marketing, digital, and innovation professionals. From artificial intelligence and e-commerce to data, CRM , and customer experience, calendars are overflowing with opportunities to learn, network, and discover the solutions that will make a difference tomorrow. Here's a selection of trade shows, conferences, and seminars you absolutely shouldn't miss.


Why participate in these events?

Attending these events is more than just filling a professional calendar; it's a genuine strategic opportunity. First, they allow you to stay informed and keep abreast of the latest trends in artificial intelligence, CRM, and digital marketing. These gatherings also provide a chance to expand your network by meeting decision-makers, potential partners, and future clients in an environment conducive to discussion. Furthermore, they offer a valuable source of inspiration thanks to the experiences shared by major brands and presentations from recognized experts. Finally, they help prepare for the future by identifying today the technologies and practices that will transform the way we work, sell, and communicate tomorrow.



The unmissable events of the 2025 back-to-school season

NRF25 – Paris Retail Week – Paris

📅 September 16–18 – 📍 Paris Expo Porte de Versailles

With over 20,000 attendees expected, Paris Retail Week remains the premier event for the entire retail and e-commerce ecosystem. Major brands like LVMH and L'Oréal come to share their visions. Between technological innovations, next-generation CRM, and omnichannel strategies, it's an ideal platform for marketing decision-makers and digital professionals.

All4Customer Meetings – Cannes

📅 September 17–18 – 📍 Cannes

This one-to-one meeting format prioritizes the quality of the discussions. All4Customer Meetings focuses on customer experience, data, AI, and digital marketing. Meetings are scheduled in advance, allowing participants to get straight to the point and leave with real business opportunities.

Data & AI Fair – Nantes

📅 September 16 – 📍 Nantes

Organized by Micropole and Talan, this trade show brings together key players in digital transformation around data , cloud computing, and AI . It's an opportunity to discover how companies can leverage their data to innovate and remain competitive.

SIDO – Lyon

📅 September 17–18 – 📍 Lyon

SIDO Lyon , the leading event for the convergence of IoT, AI, XR, and Robotics technologies, invites you to join us on September 17th and 18th, 2025 at the Cité Internationale. This new edition promises to be full of discoveries and exchanges!

The digital scrum – Toulouse

📅 September 22–27 -📍: Toulouse

Artificial intelligence is no longer a distant future. It is everywhere. It is redefining our jobs, our decisions, our human relationships, our daily lives.
Add to this the burning issue of digital sovereignty, geopolitical pressure, the challenges of the cloud, inclusion, security... and you get a cocktail that is as explosive as it is essential.

Big Data & AI – Paris

📅 October 1–2 – 📍 Paris

The 14th edition of the Big Data & AI Show confirms the central role of data in marketing strategies. Inspiring conferences, demonstrations, and numerous case studies show how AI is reshaping customer relationships, targeting , and personalization.

One to One AI x Customer Experience – Biarritz

📅 September 30–October 2 – 📍 Biarritz

One to One AI x Customer Experience is the preferred meeting place for decision-makers with current or upcoming projects in the fields of marketing and digital “invited” (CEOs, Directors of Customer Experience, Marketing, Data, Digital, Innovation, Loyalty, e-CRM…), and the best and most innovative “partner” solution providers on the market.

Tech for Retail – Paris

📅 November 24–25 – 📍 Paris Expo Porte de Versailles

An event that combines digital innovations and eco-friendly solutions for retail. Tech for Retail is the ideal place to discover new tools for payments, logistics, marketing, business intelligence , and AI. The themes are firmly focused on the sustainable transformation of commerce.



At a glance: your calendar of must-sees

PeriodEventMain themeLocation
September 16–18, 2025NRF25 – Paris Retail WeekRetail, e-commerce, innovationParis
September 17–18, 2025All4Customer MeetingsCustomer experience, AI, dataCannes
September 16, 2025 Data & AI ShowData, cloud, AINantes
September 17–18, 2025SIDO LyonIoT, AI, XR and RoboticsLyon
22 - 27 September 2025The digital melee – ToulouseAI, sovereignty, cybersecurityToulouse
October 1–2, 2025Big Data & AI ShowData and artificial intelligenceParis
September 30–October 2, 2025One to One AI x Customer Experience Marketing and digitalBiarritz
November 24–25, 2025Tech for RetailDigital & eco-innovation in retailParis

En cinclusion

The fall of 2025 is shaping up to be a pivotal moment for marketing and digital transformation. The events listed above are not just professional gatherings; they are true hubs for ideas , practices, and visions. Participating in them means taking the time to align with the major market shifts, but also to anticipate the upheavals that artificial intelligence and data are already heralding for the coming years.

These trade shows and conferences also offer a chance to step outside of daily operations. By exchanging ideas with peers or experts, you gain a broader perspective on your own challenges. They provide valuable opportunities to compare your projects with the experiences of other stakeholders, whether they are major brands, innovative startups, or international institutions.

Finally, these meetings provide a way to build collective momentum. Marketing, e-commerce, and customer relations are not static disciplines; they are constantly evolving. By immersing themselves in these events, everyone can find ways to enrich their practice , broaden their horizons, and integrate their work into a dynamic of continuous innovation.

While the start of the academic year may seem busy and sometimes demanding, these meetings also offer a breath of fresh air, a break to reflect on the future and project oneself into a new year full of challenges.

Good luck with the return to school and work! 🎉


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About the Author

Martech.Cloud

Martech.Cloud is a blog that covers current topics in martech, cloud computing, big data, relationship marketing, e-commerce, CRM, and behavioral analytics. The site features numerous articles illustrated with infographics, videos, studies, and surveys. Follow us on Twitter @MartechCloud.

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