The best time to send a newsletter

Email marketing software company SendInBlue has just published a study on " the best time to send a newsletter ".

The results are presented by sector of activity in an infographic.

The key takeaways in a few words

• The best time to send depends largely on your database (therefore, your target audience and your sector of activity).
  The differences between B2B et B2C for example.
• According to the study, thecommitment The maximum is measured on Tuesdays and Wednesdays.  (between 10am and 12pm for e-commerce businesses)

It is obvious that you need to learn about the habits of your target audience (for example by testing sending at different times) to find out the best time.

Finally, some DMP (Data Management Platform) vendors are already able to individually record the behavioral habits of each recipient; this should make it possible to personalize the sending time… Each recipient would therefore receive the message at the time that suits them best!

Source: SendInBlue