Emailing Archives • Martech Cloud

Email marketing plan: building and protecting your sender reputation

Email marketing warm-up: protect your sender reputation and reach the inbox sustainably.

RBLs decoded: how do they influence the deliverability of your marketing emails?

Real-time Blackhole Lists (RBLs) are real-time blocking lists that can turn your email marketing campaigns into a nightmare. They play a crucial role in email deliverability and are often underestimated by marketers.

Understanding and managing email rejections

A frequently asked question is whether you should manually remove soft-bounce or hard-bounce addresses from your mailing lists, or if you should leave this task to your email service providers. The answers are in this article.

The Deliverability Guide

The Deliverability Guide 2023.
Analysis and conclusions to be drawn according to Validity in its 2023 benchmark

Closure of the vodafone.it email service: lessons learned

The Italian internet service provider Vodafone announces the closure of its email service on the Vodafone.it domain as of June 1, 2023.

Improve your marketing strategies in 4 steps with the AIDA method

The AIDA method is a marketing technique to guide the consumer through the purchasing process. AIDA (Attention, Interest, Desire, and Action) represents the four main stages of the purchasing process.

Deliverability: Expert advice to avoid ending up in spam folders

When Shubham SHARMA, a Youtuber, wonders why he has emails arriving in spam, he asks the question to a deliverability specialist: namely Jonathan LORIAUX.

Spammy words: how to prevent your emails from ending up in spam folders?

Mistakes to avoid, best practices to implement, and tools to use to get your emails into the inbox…

Email marketing: the best time to send your newsletter

Infographic – Results of a study on the best time to send an email campaign.

Marketing automation trends according to Marketo

An infographic from Marketo presents the trends in marketing automation.

White paper: the 4 pillars of deliverability

This guide provides a summary for brands wishing to optimize performance...

ISPs flagged by anti-spam lists

Combating spam is a difficult task, as any computer infected with a virus or Trojan horse can act as a relay and send out massive amounts of messages without its owner's knowledge…