Emailing Archives • Martech Cloud

Is taking advantage of a sales period to reactivate inactive customers really a good idea?

Re-engaging inactive contacts during a sales period may seem tempting, but it exposes you to significant risks in terms of deliverability and performance. A dedicated and gradual strategy remains the best approach.

Email marketing plan: building and protecting your sender reputation

Email marketing warm-up: protect your sender reputation and reach the inbox sustainably.

RBLs decoded: how do they influence the deliverability of your marketing emails?

Real-time Blackhole Lists (RBLs) are real-time blocking lists that can turn your email marketing campaigns into a nightmare. They play a crucial role in email deliverability and are often underestimated by marketers.

Understanding and managing email rejections

A frequently asked question is whether you should manually remove soft-bounce or hard-bounce addresses from your mailing lists, or if you should leave this task to your email service providers. The answers are in this article.

The Deliverability Guide

The Deliverability Guide 2023.
Analysis and conclusions to be drawn according to Validity in its 2023 benchmark

Closure of the vodafone.it email service: lessons learned

The Italian internet service provider Vodafone announces the closure of its email service on the Vodafone.it domain as of June 1, 2023.

Improve your marketing strategies in 4 steps with the AIDA method

The AIDA method is a marketing technique to guide the consumer through the purchasing process. AIDA (Attention, Interest, Desire, and Action) represents the four main stages of the purchasing process.

Deliverability: Expert advice to avoid ending up in spam folders

When Shubham SHARMA, a Youtuber, wonders why he has emails arriving in spam, he asks the question to a deliverability specialist: namely Jonathan LORIAUX.