Customer relations Archives • Martech Cloud

Is taking advantage of a sales period to reactivate inactive customers really a good idea?

Re-engaging inactive contacts during a sales period may seem tempting, but it exposes you to significant risks in terms of deliverability and performance. A dedicated and gradual strategy remains the best approach.

How Cartier masters the art of holiday desire

Each year, certain brands manage to create such a powerful imagery that their communication goes far beyond simply showcasing the product. They establish an atmosphere, a universe, an emotion.

The 50 Essential Scores to Boost Your Marketing Strategies

This article presents 50 key performance indicators (KPIs) to help you assess and anticipate customer behavior. Discover or rediscover this powerful tool to optimize your marketing strategies.

Marketing and AI: what 2025 holds for brands and consumers

The year 2025 promises to be a year of significant transformation for marketing. A review of these trends reveals how technological innovation and evolving consumer expectations are redefining the rules of the game.

PIM and Martech: the perfect alliance for effective product data management

Discover the challenges of Product Information Management (PIM) and how they come into play in the management and distribution of product information within the company and its partners…

The "French Days of Spring 2024" are now!

All e-commerce businesses will tell you with great fanfare: "The French Days are here!"
Great, let me grab my beret and let's go…

The secret of market leaders: how they use Key Differentiators to dominate…

In marketing, a "Key Differentiator" is what makes an offer unique and attractive to customers. Discover how leaders leverage differentiators to stand out.

The ICP: A complete guide to optimizing your B2C and B2B strategies

The Ideal Customer Profile (ICP) has become an essential element of any successful marketing strategy. Discover how to create and refine it, and its role in your business growth.

Apple link tracking protection and iOS 17: what are the impacts for marketing?

With iOS 17, Apple strengthens privacy by removing link tracking via Mail, Messages, and Private Safari. This move encourages marketers to prioritize strategies based on first-party data and privacy-respecting tools, such as Private Click Measurement.

Tailor-made personas: the key to an effective marketing strategy!

In marketing, a "persona" is a fictional and detailed representation of an ideal customer based on demographic, behavioral, and psychographic data. It allows for a better understanding of the needs, motivations, preferences, and expectations of a specific market segment.

How to improve your results with Account Based Marketing?

Account-based marketing offers several advantages, including a focus on key accounts, personalized communication, close collaboration between teams, measurement of results, and increased profitability.

Permission marketing: how to build a relationship of trust with your customers?

Permission marketing is a method that involves requesting consent from consumers before sending offers, commercial communications, or targeted advertisements…