Adobe acquires Néolane, a French marketing software publisher

Adobe has just announced on its website the redemption of Neolane French publisher of marketing software.

The transaction, valued at approximately $600 million, provides Adobe with a comprehensive cross-channel campaign management solution. The French software will be integrated into Adobe's Marketing Cloud suite, which already includes numerous modules.

«The acquisition of Neolane brings essential cross-channel campaign management capabilities to Adobe®'s Marketing Cloud" said Brad Rencher, senior vice president and general manager of Adobe's Digital Marketing division.

This acquisition creates an unparalleled platform for delivering rich and personalized experiences to consumers across canals and marketing tools. This allows marketers to have a unified view of their customer base. Adobe's Marketing Cloud enables marketers to conduct what was once incredibly complex: highly measurable, ROI-driven marketing.

To know more : Adobe Marketing Cloud, Neolane