Category: CRM
The ICP: A complete guide to optimizing your B2C and B2B strategies
The Ideal Customer Profile (ICP) has become an essential element of any successful marketing strategy. Discover how to create and refine it, and its role in your business growth.
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What are the real issues at stake in a CDP?
A Customer Data Platform (CDP) is a marketing platform that collects and organizes data from various online and offline sources.
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What is Customer Relationship Management or CRM?
Customer Relationship Management (CRM) has become an essential tool for optimizing every interaction, whether it's attracting new prospects, retaining existing customers, or automating repetitive tasks.
Read moreGDPR: The CNIL answers your most frequently asked questions
In this video, "Connected Cookie" and the CNIL answer your questions about the General Data Protection Regulation
Read moreCRM: Behavioral marketing ridiculed
The "Knights of Fiel" criticize the excesses of behavioral marketing
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CRM: Where do SMEs stand?
Software publisher Sage surveyed 315 SMEs with 1 to 500 employees about their use of a customer relationship management tool.
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Salesforce: Rumors of a Microsoft acquisition
On Tuesday, May 5th, Salesforce's stock price suddenly jumped upwards, and rumors...
Read more![3 trends in customer relations: brand content, social CRM and digital loyalty [infographic]](https://martech.cloud/wordpress/wp-content/webp-express/webp-images/uploads/8-tendences-digitales-627x376.jpg.webp)
3 trends in customer relations: brand content, social CRM and digital loyalty [infographic]
[marketing-comportemental.com] revisits a recent Microsoft study on digital trends in 2015.
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Actito unveils its new interface
Actito, the publisher of the relationship marketing solution, unveils its new interface in...
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Behavioral segmentation to nurture relationships with your prospects
Understanding consumers has become a crucial quest for businesses seeking to thrive in a constantly evolving environment.
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Adobe acquires Néolane, a French marketing software publisher
Adobe has just announced on its website the acquisition of Neolane, a French marketing software publisher.
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A customer relationship management solution: Sage CRM
Presentation of the features and benefits of the Sage customer relationship management solution.
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