Category: Customer data platform
Jaccard Index: the mathematical tool for comparing your customer segments in marketing
The Jaccard Index is a mathematical metric that measures the similarity between two sets. Discover how to use it to compare your segments.
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The 50 Essential Scores to Boost Your Marketing Strategies
This article presents 50 key performance indicators (KPIs) to help you assess and anticipate customer behavior. Discover or rediscover this powerful tool to optimize your marketing strategies.
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Golden Records and CDP: the art of data consolidation
Golden Records offer a unified and accurate view of customer data by centralizing raw and cleaned information in source and target data marts. Customer Data Platforms (CDPs) facilitate this management and ensure transparency and traceability. This approach significantly improves data quality; here's how.
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What budget is needed for a CDP (Customer Data Platform)?
Episode 5 of the interview with Christophe Alves, CEO of Scal-e: What budget for a Customer Data Platform?
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ETL & Unique Cloud: customized connection and hosting
Episode 4 of the interview with Christophe Alves, CEO of Scal-e: ETL & Unique Cloud: Custom Connection and Hosting…
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Differentiate between CDP, CRM, Datalake, DMP…
Episode 3 of the interview with Christophe Alves, CEO of Scal-e: Differentiating CDP, CRM, Datalake, DMP…
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Optimize acquisition and retention costs with a CDP
Episode 2 of the interview with Christophe Alves, CEO of Scal-e: Optimizing acquisition and retention costs with a CDP…
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Interview with Christophe Alves, CEO of Scal-e Marketing Cloud
Christophe Alves introduces us to Scal-e, the Marketing Cloud platform, and talks about the future of Martech…
Read moreSmartbot and CDP: a winning combination for improving customer knowledge
Discover a practical example of coupling a CDP with a SmartBot to improve customer knowledge.
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The Single Customer Repository: the keystone of customer knowledge?
Discover how a Single Customer View (SCR) can help you improve your customer knowledge, facilitate its management and use.
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What are the real issues at stake in a CDP?
A Customer Data Platform (CDP) is a marketing platform that collects and organizes data from various online and offline sources.
Read moreScal-e: the martech suite that engages prospects and customers
Scal-e: the martech suite that empowers marketing teams with reliable and relevant data to enhance customer engagement, regardless of the channel.
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