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Discover Qlik: The power of Business Intelligence and data analytics

Discover Qlik: The power of Business Intelligence and data analytics

Article updated in 2023.

Qlik is a company specializing in business intelligence and data analytics software . Founded in 1993 in Sweden and now based in the US, Qlik has developed solutions to help businesses visualize and interpret their data, thereby facilitating decision-making.

Qlik, featured in the 2023 Gartner® Magic Quadrant™ for Analytics and BI Platforms, is a leading player in business intelligence and data analytics. Qlik plays a crucial role in the ever-evolving landscape of enterprise decision-making. This article explores the solutions offered by Qlik, highlighting its key features and its essential contribution to transforming data into actionable insights for businesses.


Qlik Overview

Qlik offers a comprehensive suite of solutions designed to help businesses make informed decisions. The company has built its reputation on providing powerful tools to collect, transform, and visualize complex data into actionable insights. Qlik's platform is distinguished by its unique associative approach, which allows users to explore data intuitively and flexibly, without being limited by predefined hierarchies. Leveraging its expertise in visual analytics, Qlik facilitates the creation of interactive dashboards, graphical visualizations, and custom reports, enabling businesses to capitalize on their data to identify trends , opportunities, and challenges.

Screenshot of QlikView and QlikSense
Screenshot of QlikView and QlikSense (source: Qlik website)


Exploring Qlik's solutions

Qlik solutions stand out for their ability to transform data into actionable insights for better decision-making. They offer a comprehensive suite of tools for data analysis, visualization, and management. The main solutions are:

Qlik Sense

This is a self-service data visualization platform. Qlik Sense allows users to create interactive dashboards and visualizations without requiring advanced technical skills. Through an intuitive interface, users can explore data, create charts, and get real-time answers to their questions.

Qlik View

This solution focuses on creating custom dashboards and analytics applications. QlikView offers advanced visualization features and enables in-depth ad hoc analyses. Users can easily navigate the data to uncover relevant insights.

Qlik Analytics Platform

This platform allows developers to create and customize analytics and visualization applications. It offers increased flexibility for integrating Qlik analytics features into third-party applications and websites.

Qlik Data Integration

This solution aims to simplify the integration, preparation, and management of data from diverse sources. It guarantees the availability of high-quality data for analysis.

Qlik Data Catalyst

This is a data cataloging solution that facilitates the discovery, use, and collaboration around data.

Qlik Associative Big Data Index

This solution extends Qlik's associative approach to big data, enabling the exploration and analysis of massive volumes of data in a fluid manner.
 

Qlik logo
The Qlik logo

 

In summary, Qlik solutions offer a powerful set of tools to meet the diverse data analysis and visualization needs of businesses. They help strengthen decision-making based on reliable and up-to-date information.


Implementation: Active intelligence and "business moments"

Valérie Soubiran, marketing director at Qlik, highlights the crucial importance of business intelligence (BI) and analytics to maintain the operational fluidity of companies.

During the COVID-19 pandemic, the emphasis was placed on the need for real-time data , with more frequent business forecasts and more recent variables taken into account. This requirement extends to various areas such as supply chain, human resources, and procurement. In this context, the proactive approach to business intelligence, known as "active intelligence," aims to identify key business moments in order to act proactively and avoid concrete problems for the business.

This comprehensive approach involves a data integration and analysis solution as well as value-added services, enabling businesses to act immediately based on quality, real-time information.

 

Active Intelligence explained by Valérie Soubiran, Marketing Director at Qlik France. (Source: Qlik France on YouTube)

About the Author

Martech.Cloud

Martech.Cloud is a blog that covers current topics in martech, cloud computing, big data, relationship marketing, e-commerce, CRM, and behavioral analytics. The site features numerous articles illustrated with infographics, videos, studies, and surveys. Follow us on Twitter @MartechCloud.

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