Category: Big data
Oracle’s mass layoffs: a glimpse into the future of marketing?
Oracle is laying off staff en masse to fund AI. This is a strong signal of a shift in marketing towards automated systems, where humans guide rather than execute.
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What is the Levenshtein distance and how can it help in analyzing your data?
Levenshtein distance measures the difference between two words by counting the necessary changes. A key tool for cleaning data, detecting duplicates, and improving marketing analysis.
Read moreCloudflare on the Martech side: the infrastructure that is redefining measurement, security, and AI at the edge
Cloudflare is establishing itself as a key Martech infrastructure by improving performance, security, data quality and paving the way for AI and governance at the edge.
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European Agenda 2026: Key events in martech, e-commerce and artificial intelligence
Overview of European martech, e-commerce, CRM, data and AI events to follow in Q1 and Q2 2026. A guide to start the year off right, structure your technology monitoring and guide your marketing and digital decisions.
Read moreAWS down, the martech world at a standstill: should we rethink our dependence?
On October 20, 2025, AWS experienced a major disruption to its services, affecting a host of critical brands, applications, and infrastructure.
Read moreForecasting and prediction: two faces of marketing intelligence
Forecasting and prediction share a common ambition — anticipating the future — but are based on distinct foundations, different tools and complementary goals…
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Assessing the agnosticity of your martech stack: the maturity matrix
Evaluate the agnosticity of your martech stack using a 5-level maturity matrix; limit vendor lock-in and gain flexibility.
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SFTP: How to choose the right client for your marketing data transfers?
This article presents the 10 best SFTP clients (FileZilla, WinSCP, Cyberduck, etc.), their key features (security, automation, compatibility) and concrete use cases.
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Exploring hashing algorithms in data marketing: security and applications
As a cryptographic process, hashing transforms raw data into a unique coded form, making it impossible to reverse-engineer the original data without authorization.
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Jaccard Index: the mathematical tool for comparing your customer segments in marketing
The Jaccard Index is a mathematical metric that measures the similarity between two sets. Discover how to use it to compare your segments.
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Cohorts in data marketing: a key tool for understanding customer behavior over time
Cohort analysis is a powerful method for understanding behavioral dynamics and refining marketing strategies. A cohort reveals profound trends in engagement, retention, and customer lifetime value (CLV)...
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RIA and GDPR: a new era for data protection and Artificial Intelligence in Europe
The European regulation on Artificial Intelligence (RIA), which entered into force on August 1, 2024.
What does this change for innovative companies?
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