E-commerce Archives • Martech Cloud

Churn: Understanding and controlling customer attrition in Martech

Understand churn in marketing, calculate it easily and learn how to analyze it with Excel, CDP and BI tools to improve customer retention and performance.

Exploring hashing algorithms in data marketing: security and applications

As a cryptographic process, hashing transforms raw data into a unique coded form, making it impossible to reverse-engineer the original data without authorization.

UPS is cutting 20,000 jobs: a bad sign for e-commerce?

UPS is cutting 20,000 jobs worldwide. Amid trade tensions, dependence on Amazon, and logistical transformation, the company is embarking on a strategic shift.
This decision also reflects the current uncertainties.

Cohorts in data marketing: a key tool for understanding customer behavior over time

Cohort analysis is a powerful method for understanding behavioral dynamics and refining marketing strategies. A cohort reveals profound trends in engagement, retention, and customer lifetime value (CLV)...

Augmented reality and immersive experiences: a game-changer for brand and retail strategy?

Augmented reality (AR), once confined to video games and futuristic experiences, is now a key technology in modern marketing. With the rise of smartphones, interactive applications, and social networks, AR is emerging as a game-changer for brands and retailers. It has the potential to radically transform how consumers interact with products and services.

PIM and Martech: the perfect alliance for effective product data management

Discover the challenges of Product Information Management (PIM) and how they come into play in the management and distribution of product information within the company and its partners…

Advanced strategies for recovering abandoned shopping carts: AI at the service of conversion

Abandoned shopping carts represent missed conversion opportunities that can significantly impact website revenue. However, thanks to technological advancements in artificial intelligence, brands now have powerful tools to optimize cart recovery and increase conversion rates.

The "French Days of Spring 2024" are now!

All e-commerce businesses will tell you with great fanfare: "The French Days are here!"
Great, let me grab my beret and let's go…

AddThis disappears: the end of an era for social sharing and third-party cookies?

The curtain has fallen on AddThis, the social bookmarking service. What lessons can be learned for social sharing and the use of third-party cookies?

On-demand receipts: what strategies should be adopted in this new regulatory context?

New regulations put an end to the automatic printing of till receipts. What are the marketing opportunities?

Permission marketing: how to build a relationship of trust with your customers?

Permission marketing is a method that involves requesting consent from consumers before sending offers, commercial communications, or targeted advertisements…

How to identify and target the best B2C prospects

Alban Peltier, CEO and co-founder of AntVoice, explains how to better generate leads in B2C and how to optimize this value chain that leads to the transformation of a prospect into a customer.